Our Team

OUR TEAM...

Activation can be a crucial part of many sponsor's goals

  • Showing sponsors an accurate Return On Investment
  • Highly skilled at communicating to the media
  • Our team stays on top of all social media interaction
  • From start to finish, our executive staff can lead the way

Rob Geiger

Founder & CEO

Rob Geiger founded Geiger Media Global in 1997 and immediately began handling the PR activities of the Pennzoil Racing account, headed by drag racing legend Eddie Hill. The company grew quickly with the addition of JEGS High Performance, a relationship that continues to this day, and several other NHRA race teams. Geiger was then offered and accepted a position with NHRA, creating all of the content for NHRA.com, keeping all of the statistics for the series and writing daily race recaps for the Associated Press. All the while, Geiger and his growing team maintained a select group of clients requiring PR and media relations, adding key race teams to the equation when the timing was right. An expansion into complete sponsorship management in drag racing and several other forms of powersports came next when lead client GEICO asked for help with its Supercross, Motocross, Endurocross, Road Racing and Professional Angling entities. Since then, Geiger Media Global has solidified its gold standard reputation in the industry with world-class media and public relations, productive sponsorship management, a highly trained staff of experts and extensive investment in cutting-edge technology while maintaining competitive rates and personal service. An honor graduate of the University of Houston, Geiger is an award-winning published author who lives in Kingwood, Texas, with his wife and two children.

Todd Myers

Senior Editor

Todd Myers took a circuitous route to a career in motorsports public relations. With hopes of becoming a graphic designer and illustrator, Myers studied Fine Arts at Union University in Jackson, Tenn. until a business opportunity changed the course of his life. Myers and his college roommate founded a website creation company, Knowledge Link in 1997, and soon after combined Myers’ love for NHRA drag racing with their business venture by creating websites for Whit Bazemore, Joe Amato Racing, Cruz Pedregon Racing, Kalitta Motorsports and more. Seeking a permanent position in the sport he loves, Myers eventually landed as Director of Public Relations and Creative Director for Kalitta Motorsports in 2003 and held that job until 2015. Now after some time away from full-time involvement in motorsports, Myers joins Geiger Media Global in 2017 as Senior Editor and is looking forward to new adventures and new challenges with the industry-leading firm.

Nicci Gustavus

Social Media Director

Nicci Gustavus brought her expertise as Social Media Director to Geiger Media Global in 2015. With several years of marketing and sales experience in a variety of fields, Gustavus social media career began with Funny Car world champion Jack Beckman and his Don Schumacher Racing Infinite Hero Mopar. As her role expanded, Nicci has also added travel planning, event management, VIP services, and preparation of marketing materials to her portfolio.

Her philanthropic efforts include promoting and raising funds for SHE4Life, whose mission is assisting breast cancer patients and their families, as well as coordinating all aspects of fundraising and support for Shirley's Kids, a charitable organization lending a hand to children in need in the markets where drag racing has become a part of the community.

Diane Rose

Web Designer

Diane Rose works behind the scenes designing and maintaining Geiger Media Global's website and affiliated athlete websites. Much like Geiger Media Global's Social Media Director Nicci Gustavus, she started her marketing and website endeavors working with Funny Car world champion Jack Beckman. She was an integral part of coordinating the logistics for delivering the Amgen: Chemotherapy, Myths or Facts Campaign to the NHRA forefront. She continues to work with Beckman, as well as multiple other NHRA drivers/teams, on websites and social media. Her background is in administrative management for biotechnology and biostatistics.